# Market Data Is Now An IEX Vendor

> Market Data is now an official IEX vendor. Paid users get real-time IEX bid/ask quotes directly in Google Sheets — no delays, no setup, no extra cost.

Source: https://www.marketdata.app/news/iex/

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(image: The IEX logo: the lowercase iex wordmark with its orange square mark, on a black grid background.)

-   [News](/news/)

Market Data is now an official IEX vendor. Paid users get real-time IEX bid/ask quotes directly in Google Sheets — no delays, no setup, no extra cost.

-   Last updated June 10, 2025

We’re excited to announce that as of May 1, 2025 Market Data is officially a registered IEX data vendor. What does that mean for you? If you’re on a paid plan and using our Google Sheets add-on, you now have access to **real-time, top-of-book quotes from IEX** — one of the most respected exchanges in the U.S.

## What You Get

Starting today, all users who sign the IEX agreement can access:

-   **Official IEX bid/ask quotes (TOPS)** — updated in real time
-   **Direct exchange data** — no delays, no estimates, no workarounds
-   **Full integration into Google Sheets** — no setup required beyond signing the IEX agreement

This is the same data that powers institutional platforms — now available in your spreadsheet.

## Why This Matters

Until now, many spreadsheet tools relied on delayed sources for quote data. With this new integration, every paid Market Data plan now includes **real-time exchange data** directly inside Google Sheets.

No more waiting for prices to update. No more worrying about the accuracy of your source. Whether you’re screening stocks, building a custom dashboard, or monitoring price levels throughout the day, you now have the speed and precision that serious trading and analysis require.

## How to Activate It

This data is included in all paid plans at no additional cost — but IEX requires that users sign a short agreement before enabling access. You can find the form in your customer dashboard. Once submitted, we’ll unlock real-time IEX quotes in your spreadsheet immediately.

## What About API Users?

While IEX quotes are only available in Google Sheets for now, API users haven’t been left out. All paid API users now receive access to a derived feed based on IEX data — a real-time product we call [Smart Mid](/data/stocks/what-is-smart-mid/). It’s built from IEX quotes and provides a calculated fair value that updates live. All API users already have access — no exchange paperwork is needed to use this product.

## A Step Toward Full Exchange Coverage

Adding IEX is part of our broader commitment to give every trader, investor, and analyst access to **official, real-time U.S. market data** — directly inside the tools they already use. This is a big step forward, and we’re just getting started.